Shopping is boring. Frustrating. Unequally engaging. Friends and families who are veritably spending time together instead barely speak to one another. Husbands sit at the sidelines, silently browsing their phones. Boyfriends get the role of ‘designated bag rack’; moms are distracted by restless kids.

Battleshop reimagines shopping as a social experience, bringing family and friends together through competitive mini-games.

With Battleshop, shoppers send challenges to one another, complete personal shopping goals, and redeem real-world rewards when they win challenges. Challenges can include solo games like shopping within a certain time limit, or group competitions like finding the most number of items in a collaborative shopping list. Through a social, interactive process, Battleshop keeps groups engaged and makes shopping more efficient.